Tuesday, September 19, 2006

Faith In Hollywood

Business is business. And what better contender than Fox to exploit the Christian goldmine. The L.A. Times reports:
In the biggest commitment of its sort by a Hollywood studio, News Corp.'s Fox Filmed Entertainment is expected to unveil plans today to capture the gargantuan Christian audience that made "The Passion of the Christ" a global phenomenon. [And] plans to produce as many as a dozen films a year under a banner called FoxFaith.

Over the last 4 years, 20th Century Fox Home Entertainment has quietly built a network to mobilize evangelical Christian moviegoers in an era of diminishing box-office returns. The network includes 90,000 congregations and a database of more than 14 million mainly evangelical households.

"A segment of the market is starving for this type of content," said Simon Swart, general manager of Fox's U.S. home entertainment unit [...] "People want a guide to life and Hollywood has ignored that by saying nothing or dwelling on vices" [said Brandon Gray, president of box-office reporting service Box Office Mojo]. [more]
The article goes on to discuss the various themes and movies in the making. "We want to push the production value, not videotape sermons or proselytize", said Swart. Better look busy -- anyway.
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