Wednesday, January 17, 2007

Commercial Ubiquity

Blank spaces: an endangered species? In Anywhere the eye can see, it's now likely to see an ad, Louise Story warns that advertisers are poised to fill every bit of space. Like we didn't know already: TV sets blasting commercials at the pump or the grocery store, supermarket eggs "stamped with the name of a new CBS television show, Subway turnstiles bearing messages from Geico auto insurance..." these are just an avant-goût of things to come.
"We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere," argues the chief executive of a New York ad agency. "Ubiquity is the new exclusivity." Gulp. [more] [related]
photo LA Frog: work by Jeff Gillette @ James Gray Gallery