Saturday, December 22, 2007

Store Intelligence

As if we needed another proof that healthy food in this country is still relegated to the costly margins:
"Want to find something healthy in the grocery store? Stick to the periphery," says Wired. "Most chain supermarkets arrange produce, dairy, and meat along the perimeter of the store, leaving the more processed foods and impulse buys in the middle. That's where you'll find foods with the highest 'energy density,' or calories by weight, which makes those aisles ground zero of the obesity epidemic. The wholesome stuff isn't cheap: You'll pay nearly seven times as much per calorie for a Red Delicious as you will for those potato chips, but your body will thank you for it."
illustration Wired