Sunday, April 13, 2008

Sweet Medicine

"Help save the Earth. It's the only planet with chocolate on it!" claims Bloomsberry & Co. The company is cleverly packaging its chocolate bars with suggestive pitches such as Climate Change Chocolate, "Treat yourself while treating our planet a whole better," claiming that for each bar you buy, Bloomsberry will buy carbon offsets from Terrapass equivalent to one American's daily share of CO2 emissions. Do they actually walk the pitch? Dunno, but the marketing ploy worked, and a few bars ended up in our Whole Foods cart. As for their Emergency Chocolate, we followed the Directions for Use diligently: "Tear open wrapper, break off desired dosage, and consume. Repeat dosage as required until finished." Is the medicine any good? Chocolate is always good, yet this one is no better than another.
photo LA Frog