Wednesday, June 25, 2008

Lagerfeld's Roadshow

Karl Lagerfeld goes on the road for the NHTSA 's French equivalent.
"It's yellow, it's ugly, it doesn't go with anything else, but it can save your life," says Der Kaiser in this new ad campaign for Sécurité Routière. Starting July, all French drivers will have to carry these mochetés in their car. Faithful to his anarchic apparatchnik persona, Lagerfeld jumped into this new campaign with his signature, self-deprecating humor. All kudos to him.
illustration Sécurité Routière