Monday, February 16, 2009

Wrong Babes

A trademark of Sport Illustrated magazine, this year's Swimsuit issue comes with its usual collection of gorgeous, scantily clad babes. It also comes with bespoke, cheesy ads, like this one from burger chain Arby's. 'This year, we're about to reveal something you'll really drool over," says the ad. "What a tease. Arby's introduces exciting new menu items, including the Roastburger. Its the burger done better. Unfortunately, you'll have to wait until March for the full mouthwatering experience." Burp. Better keep your focus, and drooling, on the babes: it's instant -- and healthier.
cropped scan of Arby's ad in Sports Illustrated's 2009 Swimsuit issue

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